Who we are

Renowned for her expertise in branding, communications, and customer experience, Alix is a highly sought-after advisor to CEOs and executive teams across North America. Alix leads her team to deliver exceptional outcomes, offering clients winning growth strategies. She has played a pivotal role in shaping and enhancing the reputations of globally recognized brands like Fairmont, adidas, Saks Fifth Avenue, Le Labo and BMW. As the Founder of Silver Lining Marketing, Alix specializes in identifying white-space opportunities and creating impactful campaigns that build trust and forge emotional connections with customers and stakeholders. An acclaimed Chief Executive, Alix has made it her mission to be a bold, yet approachable mentor to the next generation of formidable women in business. Alix holds an MBA from Ivey Business School at Western University and has served as a Board Member to many admired institutions including Butterfield & Robinson, Ivey Business School Alumni Network, the Nature Conservancy of Canada and Appleby College. She is also the co-Founder of Room, a Canadian-headquartered, global network for women leaders of today and tomorrow.

With over 20 years of senior leadership, marketing, and communications experience, Nancy’s strategic branding and marketing expertise has been uniquely honed for building unforgettable brands and businesses. Supported by her strong presentation skills, media training, and extensive experience as a best-selling author and former editor-in-chief, she has a strong track record of driving sales and building strategic partnerships. Extremely organized, Nancy effectively manages and consistently delivers exceptional results for her portfolio of high-end clients. Bolstered by her acuity for scripting compelling editorial narratives, she thoughtfully interprets client initiatives to deliver on-brand and on-message communication. Her pursuits in health and fitness accreditation makes her an invaluable, cognizant advisor to her medical and lifestyle-oriented clients. A true multidisciplinarian, Nancy leads by example as an indispensable resource to her clients and mentor to the staff at Silver Lining.

Cathy is a motivated marketing professional with extensive experience in brand marketing, copywriting, copyediting, and project management. She excels at collaborating with cross-functional teams to ensure consistent brand messaging that fulfills her clients’ needs. With a proven track record of successfully curating compelling and memorable brand identities, Cathy has played a pivotal role in notable projects, including the rebranding of Tricon Residential across the United States and Canada. Her comprehensive skill set, meticulous attention to detail, and remarkable ability to enhance customer experiences drives impactful brand strategies and elevates CX to new heights. A consummate brand-whisperer, Cathy steers her clients towards advanced winning strategies that attract dedicated, life-long customers.

Adrienne has been leading PR and communications programming in agencies for over 13 years. Her previous roles include VP and Chief Creative Officer roles in Toronto-based public relations firms, specializing in luxury lifestyle, beauty and skincare brands. With a background in creative writing and film, Adrienne leverages her creative insights and strong media relationships to bring brand stories to life.

Corrina is a highly skilled media arts specialist with expertise in copywriting and design. With a keen eye for aesthetics and a deep understanding of branding, she excels in creating visually captivating and engaging branded materials. Her primary objective is to assist clients in setting themselves apart from their competitors and making a lasting impression. As Head of Creative Services, she leads her team towards producing boundary-pushing, innovative design solutions. With her professionalism and creativity, Corrina consistently delivers exceptional results that help businesses stand out from the crowd.

With a B.Des from OCAD University, Mia's design-centric expertise deftly elevates her clients' brand visuals. She is a proud three-time recipient of the American Illustration "Chosen" award. Her specializations in editorial illustration, graphic design and branding are often complemented by her explorations into motion graphics, packaging design and web development. She has created packaging solutions for a major Canadian brewery and branding solutions for multiple luxury property developers and high-end retailers. A determined problem solver, Mia is always striving to deliver high-end results for her clients.

Rachel brings a unique blend of interior design, architecture and fashion education to her diverse creative work. Specializing in branding, graphic design and copywriting she crafts cohesive and impactful visual identities for a wide range of clients. With a sharp eye for design and an innate sense of style, Rachel thrives on transforming ideas into polished, professional outcomes. Whether developing brand narratives or designing packaging that captivates, she is dedicated to elevating every project with creativity and precision.

Avery, a graduate of Queen's University with degrees in Sociology and Psychology, also earned a Public Relations degree from Sheridan College. She launched a successful social media consulting business, serving a diverse array of clients across the Greater Toronto Area, specializing in social media, copywriting, and digital marketing. Now, as the Head of Digital Marketing at Silver Lining Marketing, she leads a dynamic social team that drives innovative strategies, crafts engaging content, optimizes websites, and executes impactful digital ad campaigns. Her leadership and creativity have made a significant impact in the digital landscape. Outside of work, she loves exploring trails with her three dogs.

Luying is a proud graduate of Sheridan College's Advertising and Marketing program. She has been honoured with the prestigious Governor General’s Academic Medal, Canada’s highest academic accolade in postsecondary education. Coupled with her background as a dancer, she brings creativity, passion, and drive to every project, excelling at offering fresh perspectives. In her role as a Marketing and Social Media Coordinator, Luying thrives in crafting innovative strategies and content. In her spare time, she loves to walk with her fur friend, Rex, and explore new destinations through travel.

Danielle began her journey in Creative Photography with a strong passion for storytelling, earning a diploma from Humber College. After years of capturing visual narratives, she pivoted to social media, recognizing its power to reach broader audiences. Danielle studied Social Media Marketing at York University to support this transition, blending her creative eye with strategic marketing skills. Now working as a Social Media Coordinator, she creates visually compelling and engaging content that helps brands tell their stories and grow their digital presence. In her free time, Danielle enjoys travelling, always seeking inspiration from new places and perspectives.

Samantha has recently graduated from Sheridan College with an honour in business and major in marketing. She applies her dedicated, detailed and growth mindset into her versatile role for Silver Lining and ROOM as marketing assistant where she pivots through market research, organizational tasks, supports company events, and handles day-to-day business needs. Ambitious and driven, beyond her role she works in the hospitality industry and teaches Power Yoga.