WHY WE
STAND OUT
Learn How We Can Transform Your Brand Experience
WHO WE ARE
History tells us that when companies see their brand as an institution, and not just mere marketing—they win big.
We can help your brand grow into something bigger and better by discovering what will make people want to invest time and money into your product or service. We package your spirit and energy to create defining moments that allow you to connect with and captivate your audience—and generate an immediate call to action and lasting loyalty.
At Silver Lining, we highlight your brand’s strengths and help you better use your brand as a strategic tool—forming stronger connections with your customers and finding new markets for your offerings. The result is a major competitive advantage.
Through our extensive experience in global hospitality, communications and strategic consulting, we’ve seen the magic that can happen when an organization comes together with a unified voice and a solid plan. By working collaboratively across your company, we cultivate emotional intelligence, strengthen communication, enrich corporate culture and mindset, and define why customers should invest their time and money with you.
All of this is done to improve employee satisfaction, attract better talent, create efficiencies and increase sales. Our success is found through the irrational desire we create between the consumer and the brand.
How We're Different
Customer Service Training Experts

Employing the timeless principles of hospitality, our training programs enhance the customer experience to boost brand loyalty.
Data-Driven

We analyze digital behaviour and industry trends to identify white-space opportunities that expand market share and find new avenues for profit.
Trail-Blazing

Our pioneering strategies are insights-led, disruptive and clever, artful and nimble, resourceful and profitable.
Well-Connected

We deliver cost-effective, strategic partnership strategies that open new channels, finding new customers and new revenue opportunities.
Sales-Minded

Our programs and strategies don’t live in an ivory tower. They are all created specifically to drive sales and increase revenue.