building brands people love.

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We think about brand building differently.

We help our clients discover the white space that allows them to grow and reach new heights.


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Brand Strategy

Our strategic brand audit highlights your company’s strengths, uncovers your “why” and positions you as an industry leader.

Brand Development
Brand Positioning
Brand DNA
Brand Messaging
Brand Playbooks

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Brand Identity

Crafted meticulously by our team of graphic designers, our logos, typography and palette selections will help you truly shine.

Naming Conventions
Logo Design
Packaging Design
Brand Guidelines
Art Direction
Graphic Design
Marketing Collateral
Presentations + PPT Templates
Marketing Assets
Special Events
Large Space Graphics
Custom Wall Graphics

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Content Marketing

Boost web traffic with compelling blogs or break new ground with white papers, infographics, and editorial pieces.

Social Media
White Papers
Case studies

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Digital Marketing

Put your best foot forward on social media and the web with our data-driven digital marketing services.

Social Media Strategy
Performance Marketing
Paid Media Plan + Buying
Paid Social
Site Audits and Search Optimization
Content Marketing
Digital Management
Website Design and Development
Content Planning
Customer and Employee Acquisition Strategy

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PR + Thought Leadership

Whether you want to gain recognition in your industry or drive your brand’s community awareness, our proven storytelling strategies drive media engagement.

Leadership Coaching
Massive Transformative Purpose
Top-tier Editorial Placement
Digital + Traditional Press
Podcasts & Speaking Engagements
Influencer Partnerships
Social Media Management
Strategic Collaborations
Event Production & Fundraising

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Sales Collateral

From stunning sales presentations to customer persona development, we’ll help your team close the deal.

Sales Presentations
BtoB Sales Collateral
BtoC Sales Strategy
Persona Development
Sales Marketing Assets

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Web Design

Elevate your online presence with our bespoke web design services. Our team ensures your website is visually stunning, user-friendly, and optimized for SEO, reflecting your brand's essence and engaging your audience effectively.

Site Audits and Optimization
Website Design and Development
UI/UX Design
Responsive Design
E-commerce Solutions
CMS Integration
Conversion Rate Optimization
Content Strategy and Creation
Graphic Design and Visual Elements
Web Maintenance and Support

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CX Training

Rooted in the best practices of luxury hospitality, our customer experience curriculum helps you engage customers and employees alike.

Train the Trainer
Onboarding Tools
Power Skills Training

Digital Marketing

Brand Identity

Content Marketing

Digital Marketing

Growth PR +
Thought Leadership

Sales Collateral


Customer Experience Training

Find out more about our offerings


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Our Clients

Alix and her team gave our brand a global stage to shine, with the sharp mind of a business woman and the sensibility of a brand builder. We are forever grateful for her creative problem-solving attitude and her ability to just make stuff happen.

Fabrice Penot
Co-Founder, Le Labo Fragrances

One of the most impressive PR firms I have worked with – Silver Lining’s name speaks for itself.

Tony Chapman
Host, Chatter that Matters

Alix brings a unique blend of optimism, passion, creativity and strategic thinking to each and every challenge she tackles. She astutely understands how to balance bringing out the best in brands while navigating business pressures.

Michael Rossi
President of Adidas Group Canada

Many marketers actually don’t like consumers and find them annoyingly demanding and capricious. They have no hope of creating great brands. The few that genuinely love consumers, foibles and eccentricities included, are the only ones that can build great brands. Alexandra Blum is one of the latter, which makes it unsurprising how successful she is at brand communications.

Professor Roger Martin
The professor is a writer, strategy advisor and currently #1 ranked management thinker in world. He is also former Dean and current Institute Director of the Martin Prosperity Institute at the Rotman School of Management at the University of Toronto in Canada.

I wanted to make my company’s value proposition more obvious and compelling—and then I needed my employees to believe it. Silver Lining did an exceptional job of uncovering our “Why” and bringing it to life through beautiful branding and communications. They are fantastic collaborators who are wonderful to work with.

Jerry Hammond
President & CEO, Hammond International Properties

If you want a company that respects the past, but has the vision to define your future, hire Silver Lining. They helped us reimagine the Swiss Chalet brand and capture the millennial market through exciting new partnerships. Then, they packages our value propositions for all key stakeholders so that we could roll out efficiently on a national scale.

Ken Otto
President, Family Dining & Chief Development Officer, Recipe Unlimted

When I decided I wanted to have the best service of any cosmetic surgery practice in Canada, I hired Silver Lining. They optimized our operations, trained our staff and helped us infuse the TMB brand within each patient interaction. They’re simply the best!

Dr. Trevor Born, MD
Cosmetic Plastic Surgeon, TMB Cosmetic Surgery

When I joined Friday Harbour, I needed a marketing and sales SWAT team. Silver Lining has been just that: with their world-class experience in branding, digital strategy and real estate development, they’ve helped us to drive revenue and build our brand.

Hani Roustam
CEO, Friday Harbour Resort

I wanted to take my company and brand to the next level. I hired Silver Lining, and it’s one of the best business decisions I have made! They’re sophisticated brand builders and have helped me to increase value across all channels, from digital marketing to customer experience.

Christine Peters
Founder & President, Lemonwood Luxury Group Inc.

By partnering with purpose, we are connecting our members more often to help them eat better, live healthier and be more mindful. Thank you Nancy and Alexandra for making this partnership between WW and Swiss Chalet happen!

Heather Stark
WW VP, Finance & Commercial Development

SL's Customer Experience Champion program tightened the gap between head office and the individual dealerships, ensuring that brand messaging and service standards remained consistent, and small issues were dealt with promptly before they became larger ones.

Michael Talmage
Executive Vice President PFAFF Automotive Partners

We needed to find an exceptional new Dream team member and we wanted someone who exuded all the hallmarks of best-in-class hospitality. Silver Lining found us what others couldn’t—and quickly. We loved their final two recommendations so much that we hired both. If you want to find superb talent, hire Silver Lining.

Krystal Koo
Head of Sales and Marketing, Dream Unlimited

Silver Lining are sales and marketing ‘special forces.’ They have helped us move from a BtoB sales model to a direct to consumer strategy in weeks. And, it’s working!

Shawn Bucheit
Vice President of Sales, Technogym USA

I can't praise Silver Lining's customer experience training enough: it truly stands as the pinnacle in the industry. Their guidance has transformed our approach, and has become the cornerstone of our customer service excellence. Here's to the silver lining you've brought to our business – a testament to your unparalleled expertise and unwavering commitment to elevating customer experiences.

Francesco Policaro
CEO, Policaro Group

Silver Lining helped us take our new brand to new heights – connecting us with best possible marketing partners, crafting a compelling story that generated excitement and a renewed interest in our brand with consumers. I worked with Silver Lining’s Founder, Alix Blum for more than 10 years at Fairmont Hotels & Resorts – she has built an incredible reputation as a global brand builder and her team delivers!

Sean Taggart
EVP & Chief Marketing Officer, Amica Senior Lifestyles