Who we are

History tells us that when companies see their brand as an institution, and not just mere marketing—they win big.

Through our extensive experience in global hospitality, communications and strategic consulting, we’ve seen the magic that can happen when an organization comes together with a unified voice and a solid plan.

By working collaboratively across your company, we cultivate emotional intelligence, enrich corporate culture and mindset, and define why customers should invest their time and money with you.

Meet The Silver Lining Team

Alexandra Blum

Founder

Alix is a trusted advisor to North American CEOs and their teams, specializing in branding, communications and customer experience. She is an award-winning leader whose work has shaped some of the world’s most respected brands, including Fairmont, Adidas, Saks Fifth Avenue and BMW.

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Nancy Ripton

Chief Marketing Officer

A former journalist and editor-in-chief, Nancy has a unique approach to content creation and helps brands find their unique story to tell. This best-selling author has the ability to tease out key messaging that will resonate, and package it in a way that tells stories and makes things memorable.

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Cathy Newby

Director of Operations & Training

Cathy brings an extensive background in branding, copywriting and project management, and has a track record of curating strong brand identities. She project managed the rebrand of Tricon Residential across the US and Canada and was part of the Irvine Company in Southern California for over a decade.

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Nicole Faza

Senior Manager Digital Marketing

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Corrina Mosca

Senior Manager Creative Services

A media arts specialist, this copywriting and design whiz packages branded materials in an aesthetically-pleasing, highly engaging manner. Her goal is to help our clients differentiate themselves from competitors and stand out from the crowd.

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Mia Viva

Creative Services Associate

With a B.Des from OCAD University, Mia's design-centric expertise deftly elevates her clients' brand visuals. She is a proud three-time recipient of the American Illustration "Chosen" award. Her specializations in editorial illustration, graphic design and branding are often complemented by her explorations into motion graphics, 3D animation, packaging design and web development. She has created packaging solutions for a major Canadian brewery and branding solutions for multiple luxury property developers and high-end retailers. A determined problem solver, Mia is always striving to deliver high-end results for her clients.

Illustration
Graphic Design
Branding
Motion Graphics
Packaging Design

Dien Lu

Junior Designer

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Avery Luis

Digital Marketing Coordinator

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Brianna Tierney

Marketing Assistant

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Andrea De La Cruz

Social Media Coordinator

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Jade O’Hara

Social Media Coordinator

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