Who we are

Renowned for her expertise in branding, communications, and customer experience, Alix is a highly sought-after advisor to CEOs and executive teams across North America. Alix leads her team to deliver exceptional outcomes, offering clients winning growth strategies. She has played a pivotal role in shaping and enhancing the reputations of globally recognized brands like Fairmont, adidas, Saks Fifth Avenue, Le Labo and BMW. As the Founder of Silver Lining Marketing, Alix specializes in identifying white-space opportunities and creating impactful campaigns that build trust and forge emotional connections with customers and stakeholders. An acclaimed Chief Executive, Alix has made it her mission to be a bold, yet approachable mentor to the next generation of formidable women in business. Alix holds an MBA from Ivey Business School at Western University and has served as a Board Member to many admired institutions including Butterfield & Robinson, Ivey Business School Alumni Network, the Nature Conservancy of Canada and Appleby College. She is also the co-Founder of Room, a Canadian-headquartered, global network for women leaders of today and tomorrow.

With over 20 years of senior leadership, marketing, and communications experience, Nancy’s strategic branding and marketing expertise has been uniquely honed for building unforgettable brands and businesses. Supported by her strong presentation skills, media training, and extensive experience as a best-selling author and former editor-in-chief, she has a strong track record of driving sales and building strategic partnerships. Extremely organized, Nancy effectively manages and consistently delivers exceptional results for her portfolio of high-end clients. Bolstered by her acuity for scripting compelling editorial narratives, she thoughtfully interprets client initiatives to deliver on-brand and on-message communication. Her pursuits in health and fitness accreditation makes her an invaluable, cognizant advisor to her medical and lifestyle-oriented clients. A true multidisciplinarian, Nancy leads by example as an indispensable resource to her clients and mentor to the staff at Silver Lining.

Diana brings over 15 years of luxury hospitality experience to her role at Silver Lining. As the former lead of strategic global partnerships and guest experience programming at Fairmont Hotels & Resorts, she has been instrumental in setting the gold standard for partnership marketing within the luxury hospitality sector. Diana has collaborated with prestigious brands such as BMW, Lexus, Abbey Road Studios, Universal Music, Four Seasons, Le Labo, Rémy Cointreau, Piper-Heidsieck, and Napa Valley Vintners, among others. She has also spearheaded numerous pre-opening sales and marketing plans for new hotels and food & beverage outlets in major cities including London, Dubai, Shanghai, and New York. Diana’s unique ability to drive marketing strategy with an insights-led and operational perspective has led to the creation of innovative sales strategies, high-profile events, and exceptional customer experiences across various industries. Her keen eye for detail and exceptional skill in optimizing client operations have consistently driven revenue and growth for our clients. She was recently nominated as a Women of Distinction award from YWCA for her key role in developing innovative strategies and revenue growth during the global pandemic.

Cathy is a motivated marketing professional with extensive experience in brand marketing, copywriting, copyediting, and project management. She excels at collaborating with cross-functional teams to ensure consistent brand messaging that fulfills her clients’ needs. With a proven track record of successfully curating compelling and memorable brand identities, Cathy has played a pivotal role in notable projects, including the rebranding of Tricon Residential across the United States and Canada. Her comprehensive skill set, meticulous attention to detail, and remarkable ability to enhance customer experiences drives impactful brand strategies and elevates CX to new heights. A consummate brand-whisperer, Cathy steers her clients towards advanced winning strategies that attract dedicated, life-long customers.

Adrienne has been leading PR and communications programming in agencies for over 13 years. Her previous roles include VP and Chief Creative Officer roles in Toronto-based public relations firms, specializing in luxury lifestyle, beauty and skincare brands. With a background in creative writing and film, Adrienne leverages her creative insights and strong media relationships to bring brand stories to life.

Corrina is a highly skilled media arts specialist with expertise in copywriting and design. With a keen eye for aesthetics and a deep understanding of branding, she excels in creating visually captivating and engaging branded materials. Her primary objective is to assist clients in setting themselves apart from their competitors and making a lasting impression. As a Senior Manager, she uses her amiability and meticulousness to cogently steward the Creative Services team towards producing boundary-pushing, innovative design solutions. With her professionalism and creativity, Corrina consistently delivers exceptional results that help businesses stand out from the crowd.

With a B.Des from OCAD University, Mia's design-centric expertise deftly elevates her clients' brand visuals. She is a proud three-time recipient of the American Illustration "Chosen" award. Her specializations in editorial illustration, graphic design and branding are often complemented by her explorations into motion graphics, packaging design and web development. She has created packaging solutions for a major Canadian brewery and branding solutions for multiple luxury property developers and high-end retailers. A determined problem solver, Mia is always striving to deliver high-end results for her clients.

With a mastery of graphic design, Dien brings his natural eye for style, colour, and composition to every project at Silver Lining. Having immigrated to Canada from Vietnam and pursued his passion for design at George Brown College, Dien balances utmost professionalism with his trademark affability. He specializes in generating logos and brand guidelines, utilizing his prowess with the Adobe Suite and 3D modelling to produce designs that go beyond the traditional. He has successfully created brand identities for real estate firms, luxury consignment businesses, and cosmetics brands. A tireless perfectionist, Dien is constantly developing his skills and enhancing Silver Lining’s graphic standards.

Interior designer with a strong proficiency in AutoCAD, SketchUp, and Revit. Rachel's professional journey has been shaped by valuable experience in residential construction. She is on a mission to turn spaces into inviting, functional environments. As a lifelong learner, She is enthusiastic about furthering my skills and making meaningful contributions to the world of design.

Avery, a graduate of Queen's University with degrees in Sociology and Psychology, also earned a Public Relations degree from Sheridan College. She launched a successful social media consulting business, serving a diverse array of clients across the Greater Toronto Area, specializing in social media, copywriting, and digital marketing. Now, as the Head of Digital Marketing at Silver Lining Marketing, she leads a dynamic social team that drives innovative strategies, crafts engaging content, optimizes websites, and executes impactful digital ad campaigns. Her leadership and creativity have made a significant impact in the digital landscape. Outside of work, she loves exploring trails with her three dogs.

Luying is a proud graduate of Sheridan College's Advertising and Marketing program. She has been honoured with the prestigious Governor General’s Academic Medal, Canada’s highest academic accolade in postsecondary education. Coupled with her background as a dancer, she brings creativity, passion, and drive to every project, excelling at offering fresh perspectives. In her role as a Marketing and Social Media Coordinator, Luying thrives in crafting innovative strategies and content. In her spare time, she loves to walk with her fur friend, Rex, and explore new destinations through travel.

Danielle began her journey in Creative Photography with a strong passion for storytelling, earning a diploma from Humber College. After years of capturing visual narratives, she pivoted to social media, recognizing its power to reach broader audiences. Danielle studied Social Media Marketing at York University to support this transition, blending her creative eye with strategic marketing skills. Now working as a Social Media Coordinator, she creates visually compelling and engaging content that helps brands tell their stories and grow their digital presence. In her free time, Danielle enjoys travelling, always seeking inspiration from new places and perspectives.

Samantha has recently graduated from Sheridan College with an honour in business and major in marketing. She applies her dedicated, detailed and growth mindset into her versatile role for Silver Lining and ROOM as marketing assistant where she pivots through market research, organizational tasks, supports company events, and handles day-to-day business needs. Ambitious and driven, beyond her role she works in the hospitality industry and teaches Power Yoga.