Who we are

History tells us that when companies see their brand as an institution, and not just mere marketing—they win big.

Through our extensive experience in global hospitality, communications and strategic consulting, we’ve seen the magic that can happen when an organization comes together with a unified voice and a solid plan.

By working collaboratively across your company, we cultivate emotional intelligence, enrich corporate culture and mindset, and define why customers should invest their time and money with you.

Meet The Silver Lining Team

Alexandra Blum

Founder

Renowned for her expertise in branding, communications, and customer experience, Alix is a highly sought-after advisor to CEOs and executive teams across North America. Alix leads her team to deliver exceptional outcomes, offering clients winning growth strategies. She has played a pivotal role in shaping and enhancing the reputations of globally recognized brands like Fairmont, adidas, Saks Fifth Avenue, Le Labo and BMW. As the Founder of Silver Lining Marketing, Alix specializes in identifying white-space opportunities and creating impactful campaigns that build trust and forge emotional connections with customers and stakeholders. An acclaimed Chief Executive, Alix has made it her mission to be a bold, yet approachable mentor to the next generation of formidable women in business. Alix holds an MBA from Ivey Business School at Western University and has served as a Board Member to many admired institutions including Butterfield & Robinson, Ivey Business School Alumni Network, the Nature Conservancy of Canada and Appleby College. She is also the co-Founder of Room, a Canadian-headquartered, global network for women leaders of today and tomorrow.

Marketing Strategy
Brand Strategy
Management
Client Relations
PR

Jade O’Hara

Social Media Coordinator

With a background in psychology from Wilfrid Laurier University, Jade applies her analytical thinking to enhance our digital presence. Beyond her professional role, she engages in freelance styling, modeling, and content creation, showcasing her versatility and commitment to creativity. Jade's contributions to our team are marked by her dedication and meticulous approach to social media management.

Content Creation
Media Strategy
Graphic Design
Video Editing
Social Media Metrics

Nancy Ripton

Chief Marketing Officer

With over 20 years of senior leadership, marketing, and communications experience, Nancy’s strategic branding and marketing expertise has been uniquely honed for building unforgettable brands and businesses. Supported by her strong presentation skills, media training, and extensive experience as a best-selling author and former editor-in-chief, she has a strong track record of driving sales and building strategic partnerships. Extremely organized, Nancy effectively manages and consistently delivers exceptional results for her portfolio of high-end clients. Bolstered by her acuity for scripting compelling editorial narratives, she thoughtfully interprets client initiatives to deliver on-brand and on-message communication. Her pursuits in health and fitness accreditation makes her an invaluable, cognizant advisor to her medical and lifestyle-oriented clients. A true multidisciplinarian, Nancy leads by example as an indispensable resource to her clients and mentor to the staff at Silver Lining.

Content Marketing
Brand Strategy
Client Relations
Sales Strategy
Thought Leadership

Cathy Newby

Director of Operations & Training

Cathy is a motivated marketing professional with extensive experience in brand marketing, copywriting, copyediting, and project management. She excels at collaborating with cross-functional teams to ensure consistent brand messaging that fulfills her clients’ needs. With a proven track record of successfully curating compelling and memorable brand identities, Cathy has played a pivotal role in notable projects, including the rebranding of Tricon Residential across the United States and Canada. Her comprehensive skill set, meticulous attention to detail, and remarkable ability to enhance customer experiences drives impactful brand strategies and elevates CX to new heights. A consummate brand-whisperer, Cathy steers her clients towards advanced winning strategies that attract dedicated, life-long customers.

CX
Project Management
Branding
Copywriting
Client Relations

‎Adrienne Harry

PR

Adrienne has been leading PR and communications programming in agencies for over 13 years. Her previous roles include VP and Chief Creative Officer roles in Toronto-based public relations firms, specializing in luxury lifestyle, beauty and skincare brands. With a background in creative writing and film, Adrienne leverages her creative insights and strong media relationships to bring brand stories to life.

PR
Communications
Copywriting
Client Relations
Project Management

Corrina Mosca

Senior Manager Creative Services

Corrina is a highly skilled media arts specialist with expertise in copywriting and design. With a keen eye for aesthetics and a deep understanding of branding, she excels in creating visually captivating and engaging branded materials. Her primary objective is to assist clients in setting themselves apart from their competitors and making a lasting impression. As a Senior Manager, she uses her amiability and meticulousness to cogently steward the Creative Services team towards producing boundary-pushing, innovative design solutions. With her professionalism and creativity, Corrina consistently delivers exceptional results that help businesses stand out from the crowd.

Client Relations
Marketing Strategy
Copywriting
Design
Management

Mia Viva

Creative Services Associate

With a B.Des from OCAD University, Mia's design-centric expertise deftly elevates her clients' brand visuals. She is a proud three-time recipient of the American Illustration "Chosen" award. Her specializations in editorial illustration, graphic design and branding are often complemented by her explorations into motion graphics, packaging design and web development. She has created packaging solutions for a major Canadian brewery and branding solutions for multiple luxury property developers and high-end retailers. A determined problem solver, Mia is always striving to deliver high-end results for her clients.

Illustration
Graphic Design
Branding
Packaging Design
Web Development

Dien Lu

Junior Designer

With a mastery of graphic design, Dien brings his natural eye for style, colour, and composition to every project at Silver Lining. Having immigrated to Canada from Vietnam and pursued his passion for design at George Brown College, Dien balances utmost professionalism with his trademark affability. He specializes in generating logos and brand guidelines, utilizing his prowess with the Adobe Suite and 3D modelling to produce designs that go beyond the traditional. He has successfully created brand identities for real estate firms, luxury consignment businesses, and cosmetics brands. A tireless perfectionist, Dien is constantly developing his skills and enhancing Silver Lining’s graphic standards.

Graphic Design
Photography
UI/UX
Branding
Packaging Design

Avery Luis

Digital Marketing Coordinator

Avery, a Queen's University graduate in Sociology and Psychology, later earned her degree in Public Relations from Sheridan College. She founded a thriving social media consulting business, catering to diverse GTA clients, excelling in social media, copywriting, and digital marketing. Currently, she's a digital marketing coordinator at Silver Lining Marketing, where her days are filled with crafting engaging content, optimizing websites, and creating successful digital ad campaigns. Beyond the digital world, she enjoys hiking with her three dogs.

Copywriting
Social Media Marketing
SEO

Brianna Tierney

Marketing Assistant

A double graduate from Mohawk College, Brianna holds a Marketing Communications and Advertising Management Diploma along with a Small Business and Entrepreneurship Certificate. Known for her quick wit and approachable demeanor, she brings vibrancy to any setting. Currently a Marketing Assistant at Silver Lining Marketing, she excels in PR, Copywriting, and day-to-day operations, showcasing skills in writing, event coordination, and generating creative social media content. With a solid academic foundation and hands-on experience, she is poised for continued success at Silver Lining.

PR
Copywriting
Digital Marketing
Event Coordination

Andrea De La Cruz

Social Media Coordinator

Andrea is an accomplished professional with a rich background in storytelling, marketing, and photography. Her journey began as a photojournalist for The Manila Times, where their work found its way into prestigious exhibits and publications. Later, she transitioned to content management at Ogilvy, creating captivating narratives for prominent tech and FMCG brands. This experience ignited a passion for the art of storytelling and marketing. Today, she is focused on the ever-evolving world of digital marketing, committing to creativity and data-driven strategy, offering clients a unique blend of skills.

Digital Marketing
Content Creation
Photography

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