Results-Driven PR Strategies
That Get You Noticed
Public Relations Consulting
With a deep history in brand and global PR communications, Silver Lining offers a full-service suite of PR and media relations support for local and North American outreach.
Our founder, Alexandra Blum, brings global experience from her tenure as Head of Communications & Reputation Management at Fairmont Hotels & Resorts. Our senior PR team is deeply rooted in media and is dedicated to delivering storytelling excellence and getting clients noticed.
The Silver Lining approach to PR is simple; we create a customized plan that maximizes winning media opportunities. We believe that each and every brand story can be crafted into a compelling and engaging story–and our strategy is to architect, amplify and elevate those stories. Our strong relationships with media are built on our reputation for delivering compelling news, dynamic brand launches, and relevant, engaging content. Whether you are looking to introduce a new brand to the market, create new buzz and excitement for an existing brand or reach new audiences, Silver Lining is the results-driven PR partner you’ve been looking for.
Our PR Services
- Media Relations
- Press Releases
- Press Kits
- PR Campaigns
- Influencer Programs
- Media & Launch Events
- Media Monitoring
- Personal Publicity
- Crisis Management
Many marketers actually don’t like consumers and find them annoyingly demanding and capricious. The few that genuinely love consumers are the only ones that can build great brands. Alexandra Blum is one of the latter, which makes it unsurprising how successful she is at brand communications.
PROFESSOR ROGER MARTIN
former Dean of the Rotman School of Management at the University of Toronto
If you want a company that respects the past, but has the vision to define your future, hire SL. SL helped us reimagine the Swiss Chalet brand, and capture the millennial market through exciting new partnerships and a new way of thinking about what customers want.
President, Family Dining & Chief Development Officer at Recipe Unlimited
“Silver Lining are sales and marketing ‘special forces.’ They have helped us move from a B2B sales model to a direct to consumer strategy in weeks. And, it’s working!”