Recipe for Success: WW x Swiss Chalet
August marked the one-year anniversary of the marriage between WW and Swiss Chalet—a true Silver Lining match made in heaven. Together, the two brands helped reposition the restaurant as winning over the millennial families, highlighting the nutritious nature of menu items to “win over the moms.” It also opened up Swiss Chalet as a quick service restaurant for those who are health conscious and/or looking to lose weight.
WW zeroed in on some unexpectedly healthy options at Swiss Chalet (such as the quarter-chicken dinner) and made alterations to classic salads, making it easier for health-conscious eaters to enjoy delicious meals. Meanwhile, both entities enjoyed extended brand reach and invaluable word-of-mouth advertising.
“SLM helped us reimagine the Swiss Chalet brand, and capture the millennial market through exciting new partnerships and a new way of thinking about what customers want,” said Ken Otto, President of Family Dining & Chief Development Officer at Recipe Corporation. “Then, they helped us package this value proposition for franchises and other key stakeholders so that we could roll out efficiently on a national scale.”
The partnership proved equally fruitful for WW. “By partnering with purpose, we are connecting with our members more often to help them eat better, live healthier, and be more mindful,” added Heather Stark, WW’s VP of Finance & Commercial Development.
As the collaboration enters its second successful year, the partnership continues to nourish diners across the country—and the healthy reputation of both brands. Ultimately, this cost-effective alignment allowed Swiss Chalet to uphold its own unique identity, while showcasing its fresh commitment to fuelling Canadian families. It also made it easier for WW’s followers to eat well on the go.Back To The News