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Catch Alix on Chatter That Matters!

This month, our Founder and President, Alix Blum, was featured on Tony Chapman’s Chatter That Matters Podcast. As part of Chapman’s #SmallBusinessMatters collaboration with RBC, this series focuses on the effects that COVID-19 could have on small business operators. Alix was brought in as an expert to help small business owners navigate these challenging times.

In Alix’s episode, discussion surrounded Joe O’Brien of O’Brien’s Boat Tours. This small independent tour company operates out of St. John’s, Newfoundland, and includes three boats, two restaurants, gift shops, and shuttle buses; its excursions show guests the natural beauty of Newfoundland and Labrador’s puffins, icebergs, and whales. However, with COVID-19 greatly affecting the tourism industry, a resulting economic storm could capsize Joe’s business. 

Alix’s advice, however, could help Joe right his ship. “My belief is there’s never been a better time in history to be a small independent tour operator,” she said. “One of the likely macroeconomic outcomes of COVID-19 is the narrowing of the borders: people will be more focused on regional economies, rather than the global market.”

Because of this, Alix suggested that Joe target the North American consumer vs. the global consumer. “They’re less expensive to reach, and a little easier to market to,” she explained. “The high-net worth Canadian consumer is likely to rebound first, and they want great experiences. With this, Joe has a great opportunity to ‘up his game’ in terms of his offerings on restaurant menus, collectibles in gift shops, and themed bucket-list tours.” By targeting this discerning consumer, Joe will be able to do more than just remain afloat—he’ll be chartering his business to economic success.

Alix also navigated Joe toward another lucrative market—schools and alumni associations.

“Joe has so much ‘cocktail currency’ and amazing content to educate consumers with. Alumni associations that are looking for great travel destinations in North America will love this,” she noted. “Post-COVID, it will be more difficult to convince parents to let their children go abroad for a gap year. But imagine ‘Professor Joe’ giving these kids the experience of a lifetime.” 

To listen to the full podcast, click here.