big plans for you
Process-led Brand Consulting
Rooted in research and extensive data—not to mention a wealth of experience—our brand consulting and business plans set you apart from the competition. We work with companies to discover what’s unique about them, getting to the heart of what matters, and rolling out effective and tailor-made marketing and retail strategies.
By helping you emotionally connect with new and existing customers, we solidify brand loyalty, augment buying frequency and ensure a measurable and very agreeable ROI. And we have the innate ability to stay in step with the shifting business landscape.
Our 5-step Brand Strategy Process
- Deep dive into what makes your product/service distinctive
- Define key messaging and guiding principles
- Curative value proposition
- Storytelling - we make your brand come to life and connect with consumers on an emotional level
- Build out a communications strategy
Silver Lining are sales and marketing ‘special forces.’ They have helped us move from a B2B sales model to a direct to consumer strategy in weeks. And, it’s working!
Vice President of Sales, Technogym USA
Alix brings a unique blend of optimism, passion, creativity and strategic thinking to each and every challenge she tackles. She astutely understands how to balance bringing out the best in brands while navigating business pressures.
President, Adidas Group Canada
Many marketers actually don’t like consumers and find them annoyingly demanding and capricious. The few that genuinely love consumers are the only ones that can build great brands. Alexandra Blum is one of the latter, which makes it unsurprising how successful she is at brand communications.