6 Ways to Make People Fall in Love With Your Brand
Courting customers can feel the same as vying for a romantic interest’s affection: you desperately want another party’s approval, so you pull out all the stops to impress and delight them.
To ensure your feelings are reciprocated and create everlasting brand love, take the following steps when wooing consumers:
1. Ask about them.
To help romance bloom, you need to understand the other party’s preferences, desires, and history. This is essential to creating offerings that are in demand with your audience; it sows the seeds of trust and establishes a foundation for your relationship. For this reason, market research is absolutely essential. With well-timed surveys, reports, and some investigation, you can determine exactly what potential clients want—and how to deliver on it.
2. Respond to their feedback.
Listening and responding to feedback—whether positive or negative—is an essential part of relationship-building. In the world of business, this creates a connection with consumers, demonstrates that your brand cares about their needs, and helps you learn how to best serve them.
While somewhat intimidating, negative feedback can provide insight into problems that can be addressed and resolved. Meanwhile, positive feedback provides a better understanding into what consumers value about your business. Regardless, all feedback provides an opportunity for growth.
3. Deliver more than you’ve promised.
Going above and beyond makes your target feel good—and makes you look good. Providing extras (such as discount codes or free samples) helps to foster a customer-to-brand relationship that will last a lifetime. Rewarding brand loyalty through freebies or discounts can also encourage customers to try different products or services, recommend your brand to others, and keep coming back for more.
4. Know where to find them.
To effectively engage your love interest, you need to know how to reach them. When it comes to potential customers, you need to understand where your messaging will be most prevalent. For instance, if your audience only uses Facebook and you advertise across Instagram, you will not effectively generate interest in your brand.
5. Engage them with storytelling.
The ability to tell a great story allows you to make genuine connections with your audience. As such, heartfelt messaging can make your brand more memorable—and help consumers identify with your values. The ability to evoke emotions will help you stand out from the crowd and create irrational desire for your products and services.
6. Gussy yourself up!
Like swiping on lipstick or ironing your shirt, an attractive brand identity helps to create great first impressions. As such, your brand’s website, social media and marketing materials should be recognizable, eye-catching, and aesthetically pleasing. 47% of purchases are made based on a visual basis, so make your brand is the one that people are drawn to.
Need help romancing potential customers? Silver Lining’s matchmaking services will set you up for success. Contact us to get started!
Sources:Back To The News